Let's start with the basics : Apps
An App is either a Game or a DLC
When we talk about Apps, it could refer to either one.
All the statistics are about Released apps. Upcoming apps will have their own statistics.
On the Store, you'll find NaN Apps :
Games and DLCs are almost identical
They have their own price, release date, even reviews.
The key difference is that DLCs don't have Achievements.
That's the reason why you'll see people complaining about not being able to 100% a game without buying the DLCs :
The DLCs achievements are all in the game itself.
Every App can have multiple Content type, I usually call it Maturity.
As a Steam user, you can choose how the apps are filtered :
Steam account preferences
To break it down, you'll find 5 Content types :
Let's call then Mature, Violent, Nudity, Sexual and Porn.
If you don't have an account, you can't find or browse Sexual and Porn apps
If the app falls into none of those types, we'll call it Vanilla